Direct Mail is one of the only forms of advertising that lets you precisely
pinpoint your target audience and gives you measurable results . . . fast!
You get clear-cut information that's easy to analyze. And, unlike advertising
in mass media, you know precisely who you're speaking to, so "waste" is
kept to a minimum.
What's more, with Direct Mail, you know exactly how many pieces of mail you send out, who got them, how much each piece cost to send, and how many responses you received.